Client:
Vizypay
Role
UX Strategy, UI/UX design
Timeline
6 weeks
Platform
Marketing Website
OVERVIEW
VizyPay Website
Redesign
VizyPay Website
Redesign
VizyPay Website
Redesign
VizyPay offers strong value to small businesses; transparent pricing, personalized support and community trust. However, from a first-time visitor’s perspective, the website wasn’t fully communicating that value or converting attention into action.
VizyPay offers strong value to small businesses; transparent pricing, personalized support and community trust. However, from a first-time visitor’s perspective, the website wasn’t fully communicating that value or converting attention into action.
Why I Looked
at VizyPay
Why I Looked
at VizyPay
Methodology:
Website Audit
Methodology:
Website Audit
“Learn more” misses an opportunity to engage returning visitors.
“Learn more” misses an opportunity to engage returning visitors.
“Learn more” misses an opportunity to engage returning visitors.
Navigation pattern added unnecessary cognitive load
Navigation pattern added unnecessary cognitive load
Navigation pattern added unnecessary cognitive load
Outdated group photo editing & text-heavy layout weakens perception.
Outdated group photo editing & text-heavy layout weakens perception.
Outdated group photo editing & text-heavy layout weakens perception.
Unnecessary extra click, wasted UI real estate & Lack of CTA
Unnecessary extra click, wasted UI real estate & Lack of CTA
Unnecessary extra click, wasted UI real estate & Lack of CTA
Text and Button Misalignment
Text and Button Misalignment
Text and Button Misalignment
No obvious layout pattern in the footer, Hover state of navigation is inaccessible
No obvious layout pattern in the footer, Hover state of navigation is inaccessible
No obvious layout pattern in the footer, Hover state of navigation is inaccessible
High intent visitors may
bounce or delay action
High intent visitors may
bounce or delay action
Not because the product is weak but
because the story isn’t clear enough.
Not because the product is weak but
because the story isn’t clear enough.
Client
Vizypay
Role
UX Strategy, UI/UX design
Timeline
6 weeks
Platform
Website Redesign
What I Focused On
What I Focused On
Redesigning
leverage points
Redesigning
leverage points
Intent-based CTAs.
Improves decision confidence.
Intent-based CTAs.
Improves decision confidence.
Intent-based CTAs.
Improves decision confidence.
Get Started
For users already
considering VizyPay
For users already considering VizyPay
For users already considering VizyPay
Learn More
For first-time
visitors
For first-time visitors
For first-time visitors
Visual consistency
and hierarchy
Visual consistency
and hierarchy
A cleaner layout system to reinforce credibility and professionalism
A cleaner layout system to reinforce credibility and professionalism
A cleaner layout system to reinforce credibility and professionalism
Structured storytelling.
Simple path to next action
Structured storytelling.
Simple path to next action
What VizyPay does → Who it’s for → Why it’s trustworthy
What VizyPay does → Who it’s for → Why it’s trustworthy
Design preview
This redesign explores how VizyPay’s
website could work harder as a growth
asset, not just a brand touchpoint.
This redesign explores how VizyPay’s
website could work harder as a growth
asset, not just a brand touchpoint.
This redesign explores how VizyPay’s website could work harder as a growth asset, not just a brand touchpoint.
View more project
View more project
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Do you have a question, an idea, or a project you need my help on?
Built by me with 🥤 & 🍔
© 2026, Okei Joseph
Built by me with 🥤 & 🍔
© 2026, Okei Joseph
Do you have a question, an idea, or a project you need my help on?
Built by me with 🥤 & 🍔
© 2026, Okei Joseph