VizyPay · UX Strategy & Redesign
Increasing users' satisfaction & conversion through user experience redesign
Client
Vizypay
Role
UX Strategy, UI/UX design, Interaction Design
Timeline
6 weeks
Platform
Website Redesign
About the Project
This is a VizyPay website redesign case study. VizyPay is a payment processing solution created to help small businesses.
The problem
VizyPay offers a transparent pricing, personalised customer support and innovative credit card payment solution for businesses.
However, their current website vizypay.com isn’t reflective of their exceptional services especially because of inconsistent layout, outdated design assets, unoptimised website ux copy, generic branding, ineffective call-to-actions.
The goal
The goal is to improve user experience, drive conversion and generally enhance user satisfaction, reigniting the commitment to community and credibility. How? Before that lets dig more into the problem…
DIGGING INTO THE PROBLEM
Establishing facts that validate the problem
I'll analyse the website layout, design assets, content, accessibility and most importantly the ease of achieving set out tasks on the website by users.
Methodology
Website Audit
Redundant Call-To-Action
“Learn more” suggests and caters to getting information about VizyPay. However, existing users might find the CTA redundant, as they are already familiar with the service.
Outdated group photo editing
This issue may not have a direct impact on users, but it could affect the website's overall credibility and perception. Users might question the website's relevance and reliability
Inconsistent layout
This section of the webpage for desktop has a irregular pattern and could lead to a confusing experience.
Navigation button is hidden and unintuitive
Especially with the circled section before the arrow button in desktop
Misleading and Discrepant Call-To-Action
Since the leading verb says “join” the “learn more” CTA button is misleading & confusing to the users.
Text and Button Misalignment
Text has a centre alignment while button has a left alignment. This can make the website look unprofessional and may affect the user's perception of the website's quality and trustworthiness.
Unnecessary extra click
Users prefer easily accessible information but this extra click(s) may affect their decision-making process
Lack of call-to-action
After seeing these great pricing options, what next? Not providing a clear next step after presenting pricing options could result in user indecision and drop-offs. Users may leave the site without taking any action.
Wasted Interface Real Estate
No obvious layout pattern in the footer
Hover state of navigation is inaccessible
💡Collectively, these issues have the potential to negatively impact users by creating confusion, frustration, and a suboptimal user experience.
Addressing these problems is essential for improving the website's usability, accessibility, and overall user satisfaction.
Design system
Premium Perceptions: Driving Value at first sight
To effectively solve the highlighted flaws in the current website with a redesign, I started out by creating a designing style guide.
Color
typography
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
Manrope
Manrope
Manrope
"Your brand is what other people say about you when you're not in the room"
- Jeff Bezos
UI/UX DESIGN
Crafting Delightful User Experiences
“Get started” caters to existing users with knowledge about VizyPay already and “Learn more” caters to new users with no previous knowledge. This increases conversion and customer satisfaction as users save time to perform task. The bespoke graphics illustrates customer support system and innovative product performance analytics.
Sectioned and simplified pitch about the cores of VizyPay and it’s commitment to small businesses.
Small businesses are happy to use Vizypay.
Check out real life success stories,
be inspired to Grow Your Business with VizyPay
Simplified & flexible. Pick your plan. Start growing.
Old design
New design
Design preview
Conclusion
Nothing is a coincidence. An experience that converts more.
This redesign features strategic CTAs, intuitive page sectioning/layout, optimized copy and overall visually appealing design, leading to improved user experience, more conversion and enhanced user satisfaction
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